About Us
Dedicated to Client Success Since 2008
At Direct Performance Data (DPD), we use data and insights to help brands have more meaningful interactions with people. Marketing and advertising has become smarter and more personalized and DPD is helping brands generate leads in this new environment.
Being able to identify customers is the first step to data-driven marketing and advertising, and DPD can identify the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and execute marketing campaigns and activities to effectively generate quality leads.
Executive Team
DPD is led by an executive team who are committed to maintaining the success of our organization. DPD is a company leading the way in delivering integrated marketing solutions that enable our clients to build great relationships with their clients and prospective customers. We are committed to helping our clients create, increase, and broaden long-term, profitable customer relationships.
Steve Scruton
Steve Scruton is the President & CEO of DPD. Steve brings several decades worth of data-driven marketing domain expertise and entrepreneurial success to DPD and its clients. Steve was previously the President of Broadridge Advisor Solution and responsible for integrating and growing five previously independent businesses that were all focused on delivering comprehensive Financial Advisor marketing solutions.Prior to Broadridge he was founder and CEO of Direxxis, a leading Distributed Marketing technology provider that Broadridge acquired in March 2015. Prior to Direxxis, Steve founded, led and eventually sold Marketing Information & Technology, which was acquired by Lexis Nexis. Steve has held senior marketing roles and sales positions at Trans Union and currently maintains board positions at leading data and analytics companies
William Fayerweather
William Fayerweather is the Chief Commercial Officer and is responsible for the Commercial Strategy and the development of the organization. William is a third-generation direct marketer and proven business leader with deep experience solving complex business challenges with practical technical solutions. William is passionate about leveraging data, technology and automation to develop customer relationships. William previously served as the Vice President of Strategy of Broadridge Advisor Solutions. Before Broadridge, William held leadership positions at Direxxis, ChoicePoint Precision Marketing and Marketing Information & Technology. Prior to MITI, William worked at Experian and Discover Card. William graduated from Babson College where he received a BS in Marketing & Entrepreneurial Studies
Steve Winkiel
Steve Winkiel is Chief Operating Officer of DPD, since 2014, and is responsible for overseeing all aspects of Operations and Product Development. Steve has a diverse background in marketing, information technology and software application product management. Steve worked with Rich at MarketerNet, leading architecture and implementation of data-as-a-service solutions for multiple verticals in theautomotive industry. Prior to DPD, Steve was Senior VP of Product Management at Datamyx/Tranzact. Steve holds a BS in Finance, a MIS from University of Illinois, and a MM from the Kellogg School at Northwestern.
Clients Trust DPD
DPD was incredible to work with. My account representative was extremely knowledgeable and guided us through the entire campaign process.
DPD possesses a unique set of talent, data and technology necessary to implement auto lead programs that generate results.
We have been working with DPD for many years and they have always gone above and beyond to work with us to deliver successful leads
