About Us

Dedicated to Client Success Since 2008

At Direct Performance Data (DPD), we use data and insights to help brands have more meaningful interactions with people. Marketing and advertising has become smarter and more personalized and DPD is helping brands generate leads in this new environment.

Being able to identify customers is the first step to data-driven marketing and advertising, and DPD can identify the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and execute marketing campaigns and activities to effectively generate quality leads.

Executive Team

DPD is led by an executive team who are committed to maintaining the success of our organization. DPD is a company leading the way in delivering integrated marketing solutions that enable our clients to build great relationships with their clients and prospective customers. We are committed to helping our clients create, increase, and broaden long-term, profitable customer relationships.

Steve Scruton

Steve Scruton is the President & CEO of DPD. Steve brings several decades worth of data-driven marketing domain expertise and entrepreneurial success to DPD and its clients. Steve was previously the President of Broadridge Advisor Solution and responsible for integrating and growing five previously independent businesses that were all focused on delivering comprehensive Financial Advisor marketing solutions.Prior to Broadridge he was founder and CEO of Direxxis, a leading Distributed Marketing technology provider that Broadridge acquired in March 2015. Prior to Direxxis, Steve founded, led and eventually sold Marketing Information & Technology, which was acquired by Lexis Nexis. Steve has held senior marketing roles and sales positions at Trans Union and currently maintains board positions at leading data and analytics companies

Rich Scolio

Rich Scolio Rich has 20+ years experience in Marketing and Technology. Prior to joining DPD, Rich was Senior VP of Tranzact Information Services, after it acquired MarketerNet in 2008, a company he founded. During his tenure at Tranzact, Rich was responsible for transitioning the entire sales model that resulted in taking the company from a negative EBITDA position to an acquisition in 2011 for over $25 million. Before founding MarketerNet, Rich worked at Experian, one of the world’s largest providers marketing and information technology solutions. Rich holds a BSBA from Xavier University in Cincinnati.

Steve Winkiel

Steve Winkiel is Chief Operating Officer of DPD, since 2014, and is responsible for overseeing all aspects of Operations and Product Development. Steve has a diverse background in marketing, information technology and software application product management. Steve worked with Rich at MarketerNet, leading architecture and implementation of data-as-a-service solutions for multiple verticals in theautomotive industry. Prior to DPD, Steve was Senior VP of Product Management at Datamyx/Tranzact. Steve holds a BS in Finance, a MIS from University of Illinois, and a MM from the Kellogg School at Northwestern.

Byron Raco

Byron Raco is the CFO of DPD and leads Finance and Corporate Development. Byron previously served as Head of Business Development & Strategy of Broadridge's Regulatory Communications business. Prior to Broadridge, he held a finance and strategy role at MongoDB, a private equity backed enterprise software business that went public in 2018. For the ten years prior to that, Byron was an investment banker with JPMorgan and a boutique mergers & acquisitions advisor, Marlin & Associates, where he led or participated in more than thirty sell-side, buy-side, and capital raising transactions within the technology, information and business services sectors. Byron has a BA in Economics and History from the University of Rochester and is a Chartered Financial Analyst.

William Fayerweather

William Fayerweather is the Chief Commercial Officer and is responsible for the Commercial Strategy and the development of the organization. William is a third-generation direct marketer and proven business leader with deep experience solving complex business challenges with practical technical solutions. William is passionate about leveraging data, technology and automation to develop customer relationships. William previously served as the Vice President of Strategy of Broadridge Advisor Solutions. Before Broadridge, William held leadership positions at Direxxis, ChoicePoint Precision Marketing and Marketing Information & Technology. Prior to MITI, William worked at Experian and Discover Card. William graduated from Babson College where he received a BS in Marketing & Entrepreneurial Studies

Clients Trust DPD

  • Marketing Director
    DPD was incredible to work with. My account representative was extremely knowledgeable and guided us through the entire campaign process.
    Marketing Director
  • Advertising Director
    DPD possesses a unique set of talent, data and technology necessary to implement auto lead programs that generate results.
    Advertising Director
  • Sales Manager
    We have been working with DPD for many years and they have always gone above and beyond to work with us to deliver successful leads
    Sales Manager