Compliance/Governance
Do What Is Right
That is the mandate for all DPD associates and drives DPD’s data governance and compliance guidelines. DPD data governance and stewardship ensures data is protected through appropriate security controls and that data use follows all relevant rules and regulations.
Our proven processes set a high bar for responsible data-driven marketing. DPD’s data governance provides automated controls over data access, security, and compliance. In addition, DPD’s processes are flexible enough to address the ongoing changes in technology, markets, consumers, and new business practices. DPD’s Data Operating Committee develops, updates, and enforces our data governance and compliance guidelines as part of our trust with marketers, data providers, regulators, and consumers.
Fair Credit Reporting Act
The Fair Credit Reporting Act (FCRA) is United States federal legislation that promotes accuracy, fairness, and privacy for data used by consumer reporting agencies. Consumer reporting agencies include credit bureaus and financial agencies that collect, store, use, and disseminate consumer information for use in background checks.
The FCRA is the primary federal law that governs the collection and reporting of credit information about consumers. Its rules cover how a consumer's credit information is obtained, how long it is kept, and how it is shared with others—including consumers themselves.
UDAAP
UDAAP stands for Unfair, Deceptive, or Abusive Acts or Practices, and it's a key concept in consumer finance and banking. It refers to actions by financial institutions that may mislead or harm consumers, going beyond simply breaking the law. UDAAP practices can lead to enforcement actions, fines, and reputational damage for financial institutions.
CAN-SPAM ACT
The CAN-SPAM Act is a US federal law that regulates commercial email and text messages. It sets rules for sending commercial emails, including what you can send, to whom, and how recipients can opt-out of further communications. The Act aims to reduce unwanted email and text messages while ensuring fair practices in email marketing.
CCPA
The CCPA, or California Consumer Privacy Act, is a state-level data privacy law in California that grants consumers more control over their personal information. It gives California residents the right to know what personal information is collected, the right to delete their data, and the right to opt out of the sale of their personal information.
